Professional internship offer in Operational Marketing and e-business

  • CM

Kimpa offers a professional internship in Operational Marketing and e-business

Job Description

  •  Establish the marketing mix strategy (product, price, distribution, promotion) on all online and offline channels.
  •  Increase traffic on the platforms and convert them to purchase.
  •  Very creative in developing and designing attractive content
  •  Choose the communication vectors adapted to the product launch (advertisements, media plan, digital plan, promotional events).
  •  Build the operational marketing plan: manage and deploy the promotional schedule.
  •  Define the positioning of the offers on the market and select the target segments of the commercial offers.
  •  Ensure the adequacy of marketing actions with the expectations of customers and prospects.
  •  Ensure the visibility of the company’s products and services to prospects.
  •  Develop commercial tools and arguments for the sales force.
  •  Define the form and content of sales support materials (information and advertising at points of sale, offer kit, brochures, product sheets, catalogs, etc.).
  •  Plan, prepare and coordinate the company’s presence at trade fairs, manage press relations.
  •  Manage the optimization and maintenance of websites, extranet, portal…
  •  Improve the visibility of sites: acquisition of traffic and referencing.
  •  Manage the creation, implementation and monitoring of new digital media in a multi-channel environment.
  •  Deploy an animation plan (editorial content, promotional operations, contests, etc.) on the various digital media (mobile, tablet, social networks).
  •  Create new spaces for online exchange: discussion forums, blogs, animation of communities on social networks.
  •  Lead the development, implementation and monitoring of a marketing and sales CRM tool.
  •  Design activity dashboards
  •  Follow the evolution of consumer behavior on the web.
  •  Perform competitive intelligence on the positioning of competitors and the tools used.
  •  Carry out market studies to propose action and product development plans.


  • At least 1 year experience in a similar position
  • Training in marketing, communication, marketing management, commercial strategies. Perfectly bilingual (French and English)

Technical skills

  •  Good knowledge of direct marketing techniques
  •  Know how to develop a marketing action plan
  •  Excellent use of the office package (Word, Excel, PowerPoint)
  •  Mastery of marketing tools 2.0: e-mailing manager; blogging; CRM, facebook business manager, google ads, linkedin ads, youtube ads, web referencing, tiktok
  •  Editing tools: canva, photoshop, adobe illustrator
  •  Knowledge and strong taste for digital and social tools and devices
  •  Good mastery of the graphic chain of communication media (from creation to printing)
  •  Know the different media, their specificities and complementarities
  •  Know how to manage communication outside the media: sponsorship, sales promotion, press relations, publications, fairs and exhibitions
  •  Excellent written expression to write sales pitches
  •  Be innovative, creative to imagine original and attractive promotional materials for customers


Apply via the email address:

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