Tasks & Activities
Define the company’s media strategy and manage its operational implementation
- Manage the definition of the annual media plan
- Supervise media agencies or advertising agencies and delegate part of the process of negotiating the purchase of advertising space to them
- Ensure the interface and management of the relationship with the media agency (brief, media purchase request, programming, campaign report, etc.)
- Manage the design of the media plan for each commercial cycle campaign
- Coordinate the deployment of campaigns on the various selected media
- Monitor the performance of campaign publications, in terms of audience and report the results
- Propose corrective actions that will limit financial losses or, on the contrary, optimize the benefits
- Ensure a close relationship with the heads of the Marketing and Communication Department
Define actions to enhance the image of the company (Orange Money), relations with the press/media (external communication) and internal communication for Orange Money products and services
- Design the Orange Money editorial line
- Ensure the consistency of communication tools with the company’s strategy and graphic identity
- Design and implement communication reports
- Dashboards for monitoring the various communication campaigns and relations with communication players
- Review of all campaigns carried out (digital, press, etc.)
- Manage relations with the press and the company’s partners
- Provide information for the good visibility of the company
- Prepare official communications from the Orange Money Department
- Ensure the execution of other activities related to the business
- Mobilize company stakeholders (internal communication)
- Participate in specific actions (social communication, crisis management, etc.)
Qualifications
Education : Bac + 4 in Communication
Experience : 4 to 5 years in a corporate communication department, agency or in a marketing function closely related to communication and the media
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To apply for this job please visit orangecameroun.taleo.net.
