Job Title: Marketing Communication Officer (Media & Digital)
Department : Marketing Communication
Reporting Line : Head Marketing Communication
Location: HEAD OFFICE
Job Objectives
Develop and implement an effective communications strategy based on our target audience that will make UBA Africa an inspirational, powerful and global brand – A market leader across all relevant industry parameters.
Roles & Responsibilities
- – Collaborate with management to develop and implement an effective communications strategy based on our target audience.
- – Plan, organize, and carry out external and internal communications campaigns
- – Create new engaging written, photo and video content across our social media
- – Platforms
- – Monitoring and assessment of media coverage including updating media databases and conducting associated research
- – Maintain records of media coverage and collate analytics and metrics.
- – Monitor social media channels to identify relevant trends and influencers for the Bank
- – Assist in writing content and producing print and digital marketing material projects
- – Assist in the selection, photography and uploading of new articles and content to our website
- – Content management to drive digital media engagements, grow followership, and conversion rate for company products and services.
- – Review website and social media analytics and make recommendations to the head Marketing & Brand Communication Projects
KEY PERFORMANCE INDICATORS
- – Brand awareness
- – Online reputation.
- – Media Share of Voice
- – 100% compliance with our Brand Policy
- – Timely execution of communication campaigns
- – Engagement rate on social media
- – Positive sentiment analysis on social media
- – Provision of rigor, thoroughness and completeness to the process of reaching consensus on implementation and strategic ideas.
EDUCATION REQUIREMENTS
- – A minimum of Bachelor’s degree in relevant disciplines such as Mass Communication or Business Administration.
- – MSc, MBA will be an added advantage
EXPERIENCE
Minimum relevant banking experience: n/a. Minimum non-banking but related experience: 3
Key Skills:
Knowledge & Skills
- – Excellent communication and interpersonal skills.
- – Excellent organization and time management skills.
- – Ability to work independently and in a team.
- – Excellent presentation skills.
- – Ability to understand the dynamics of content creation on social media and the internet.
- – Exceptionally self-motivated and directed.
- – Keen attention to details.
- – Highly collaborative and thrives well in a fast-paced work environment.
- – Time management and organizational skills
Application submission
Candidates should send their resume and motivation letter to hcmrecruitcameroon@ubagroup.com , with the heading “ Marketing Communication Officer (Media & Digital) ” by Monday , February 13, 2023 Before Close of Business
Only shortlisted candidates will be contacted to proceed to the interview stage.
If you do not receive any response 01 month after this publication, kindly consider your application as non-accepted for this time.