Coordinator advertising and Media _ MTN Cameroon

Job Purpose:

Work with Advertising Manager in the field execution of validated Communication Campaigns across national territory

Operational Delivery:

• Ensure timely production, deployment and display of all communications material as per Communication objectives & plan

• Assist advertising agency, productions houses, Web Masters on the development and production of traditional and digital media material (TV, Radio, Website)

• Establish strong relationships with key stakeholders inside and outside the organization in order to provide alternative print executions, for tactical campaigns (promotions, special offers)

• Prepare and execute Communication Brief to all external (Advertising, Media Agency)

• Follow-up delivery, inventory, dispatching of Advertising Material across regions and provide monthly related status report

• Manage and evaluate external agencies communication execution and customer experience (campaign message understanding and recall)

• Monitor and analyse Brand awareness and affinity score, get Campaigns feed-back among customers to provide insight and guidance to Advertising Manager

• Develop and deploy advertising /campaign material for internal communication

• Develop new and creative channels in line with Campaigns objectives and Customer target profile / behaviour (customers daily routines)

• Monitor and Challenge Media buying agency’s media placement propositions and provide cost effective recommendations

• Develop communications campaigns placement and exposure on Digital platforms: SMS, Notifications, IVR, Service centers screens…..

• Monitor media buying expenses/budget and ensure annual savings

• Follow-up tracking agency and provide report on executed media activity vs targets and vs competition (share of voice, brand visibility,…)

• Recommend, plan and execute media leveraging of key BTL and Sponsorship initiatives

• Establish strong relationships with key stakeholders inside and outside the organization in order to provide free publicity as much as possible (PR)

• Communicate key Media airing milestones to internal stakeholders: Corporate Communication, Service Center, Staff

• Analyse Media tracker report and provide insight & guidance to Media Manager

• Be the internal interface for all commercial related media solicitations and for external media suppliers (outdoor, TV, Radio, Press)

• Manage and evaluate external media buying /tracking agencies execution as per Contracts

Staff Leadership and Management:

• Ability to work in a team

• Responsible for self-learning and development with guidance from the Manager

• Accountable for meeting and prioritising own targets / deadlines

• Provide information to the Manager on work accomplishments, individual / team challenges

• Lead team meetings and contribute on specialist / technical areas when required

• Review performance metric dashboards prepared on various performance metrics.

Education: • Minimum of 3-year degree/diploma in Marketing, Communication or Management

• Fluent in English and French

Experience:

• At least 2 years communication strategy, copy writing and advertising development, media planning

• At least 2 years in managing relationship and executing communication campaigns with suppliers (Printers, Production houses, Media)

• Good experience in Telecoms – CSM/Fixed line/Internet and Data business

• Good experience in point of sales communication

• Experience of /exposure to on-line Advertising

Knowledge: • Operational Marketing

• Telecommunication Industry

• Third parties & Project management

• Advertising creative development

• Media planning management

• Telecommunications industry

• Media vehicle fees, purchase strategy

Skills/competencies: • Self-motivated, self-starter who is willing to take initiative, ownership & accountability

• Strong analytical skills and fact based orientation in decision making

• Creative problem solving ability to business problems in complex matrix organization structure

• Ability to influence cross functional teams, cultivate relationships; build consensus & influence business partners

• Strong Copy writing capability

• Excellent oral, written and interpersonal skills

• Communication skills

• Negotiation skills

• Strong organizational & planning capability

• Excellent oral, written and interpersonal skills